Having written two pieces on the road to the compilation series Now That's What I Call Music you might of thought we'd finished this with the very first Now! in late 1983 but nothing stays still for long even though the popularity of Now did reduce the role of the likes of KTel and Ronco in making of the time chart compilations.
The success also lead to one entrant the Hit's team backed by CBS and WEA launching their own competing HITS series in late 1984 which run into the early 1990's but they were always the also run not that certain issues weren't welcomed when Now put out 12 mix volumes and we wanted a regular compilation.
Things hotted up in 1985 and three record companies, Chrysalis, MCA and Phonogram thought they could pull off a trick and undermine the big two and this was their first offering from March of that year.
What they had not counted on was just how litigious EMi/Virgin would be as they argued in court that to us Now in the title could confuse the public although the case was thrown out when the Now had to be in different type face.
This was a pretty decent compilation aided in a way by Now deciding in early 1985 to do a 12 mix compilation - Now Dance - so with only HITS offering Now 2 as a mainstream compilation there were plenty of spots of chart hits on Out Music although there's a good sides worth of minor hits.
It was moderately successful but the court case did muddy the waters and not every record store wanted to go full in on promotion not least when Now would go the whole hog with radio and tv advertising.
Now got back on the regular scene by June 1985 with Now 5 mopping up the hits of late spring and early summer although that was short on number ones.
Out Music had to respond and decided to go for November in time for the early christmas market but by that point the big two had started work on in order of release Hits 3 and Now 6 and had got first dibs on a good number of tracks.
They did find three discs worth of chart hits although few were top five and a disc of minor hits which musically were more interesting but an indication of the difficulties was licensing two Billy Idol songs, both reissues too.
This was to be the last issue in this challenger series with Phonogram throwing its lot in with Emi/Virgin from Now 7 but in truth what is scattered across these two albums are some fantastic records from 1985 such as Don't Mess with Dr. Dream the last chart entry for the Thompson Twins, Dire Straits Money For Nothing from their massively popular Brothers In Arms album, Go West, the break out group of 1985 with Call Me and the marvellous Everybody Wants To Rule The World by Tears For Fears.
Two's company, three's a crowd.
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