If you haven't noticed there is quite a loud noise about at the moment on the tv and the radio that is very hard to escape from, taking up chunks of The News and perhaps excessively the morning breakfast shows almost as if there's little else to talk about.
The men's football World Cup with things on the pitch and much wrapped around politics outside of it.
It's probably true much of the country is in need of good cheer what with strikes galore - so 1973 it hurts - shortages in the shops, and the whole business around rising food, fuel and housing costs and maybe that's where the intensity is coming from.
Things seem to be going well for England since qualifying with a 6-2 win against Iran and a draw with the U.S.A. where the game the World plays is becoming much more popular which as much as I love Ice Hockey and Baseball is just great.
There was a match on Tuesday that did divide the UK, something I can understand given my boarding school was in the Marches, had a sizable chunk of Welsh staff and I was iniated in Welsh Culture too although my family are very much Midlanders.
Well after a fairly evenly matched first half, England came ALIVE with two goals from Marcus Rashford and one from Phil Foden victory was assured.
Cymru did very well to get into the competition after just over a half century absence with a side of great players helping to spread the awareness of Wales being distinct home nation of the UK but the superior playing of England showed.
Let the battle to move towards the play offs begin!
